San Lorenzo | Coachella billboard

A billboard design for San Lorenzo Bikinis to be displayed along the route into Coachella Music Festival. 

Objective :  Create a billboard design to attract consumers attention as they drive to Coachella Music Festival. Promote the newest
collection and incorporate a sunny, California vibe while still highlighting the details that make San Lorenzo unique.

design and photo editing - Renee Schaefer
photography - Derren Versoza

Above to the left is the finished billboard in California. And to the right is the mood board that served as inspiration for the design.